FANCHON & MARCO "IDEAS"

Here are the weekly advertisements which ran in the Atlanta newspapers for the FOX attractions during the first four years of operation, before they stopped running stage shows.

From opening on Christmas Day, 1929 until June 11, 1933, the FOX played pictures with stage shows, the shows furnished by a "wheel" or "circuit" from Fanchon & Marco out of LA. Each week the picture and stage show were new. The FOX (and other host houses) provided the Orchestra, the leader, the MC, the organist, a resident all-female dancing chorus named the "Sunkist Beauties," the stage and the lighting. Fanchon & Marco provided the weekly acts, the scenery, the costumes, and the orchestrations.

Fanchon & Marco performed a total of 136 stage shows on the FOX stage, over a period of 184 weeks, the difference owing to change of policy and the theatre going dark for almost two months in mid-1932.

The FOX Orchestra Leader was Enrico Leide, with a 31-piece orchestra in the pit, and sections of it would comprise the onstage Jazz Band. The original MC and organist were husband and wife, Don and Iris Wilkins. There were 16 "Sunkist Beauties."

The Fanchon & Marco stage shows were called "Ideas," like the "Beach Idea" or the "Contrasts Idea." For more information on Fanchon & Marco, see Steve Simon's official site, http://www.fanchonandmarco.com/index.html.

These stage shows and pictures played four-a-day, seven days a week.

Enrico Leide, FOX Orchestra leaderLeide in RehearsalThe FOX "Sunkist Beauties," 24 in this 1929 shot, taken in front of the garish House Traveller CurtainA typical (?) "Idea" at the FOX, this one staged out onto the Orchestra Elevator.

FANCHON & MARCO ATLANTA FOX THREE-SHEET, CIRCA 1929


ENJOY! (Double-click to enlarge!)

DECEMBER 25, 1929 (OPENING-- PLAYED SPLIT WEEK)DECEMBER 29, 1929



JANUARY 5, 1930JANUARY 12, 1930JANUARY 19, 1930JANUARY 26, 1930JANUARY 27,1930
FEBRUARY 2, 1930FEBRUARY 9, 1930FEBRUARY 16, 1930FEBRUARY 23, 1930MARCH 2, 1930
MARCH 9, 1930MARCH 16, 1930MARCH 23, 1930MARCH 30, 1930APRIL 6, 1930
APRIL 13, 1930APRIL 20, 1930APRIL 27TH, 1930MAY 4, 1930MAY 11, 1930MAY 18, 1930MAY 25, 1930JUNE 1, 1930JUNE 8, 1930 Last mention of Don & Iris WilkinsJUNE 15, 1930
New MC: Mel Ruick "Four shows Daily" Ruick was father to musical film actress, BarbaraJUNE 22, 1930 New Organist: Dwight Brown "Things you miss at the FOX: Stage shows in front of plain scenery with inadequate stage settings" JUNE 29, 1930JULY 6, 1930JULY 13, 1930

"$75,000 Pipe Organ; 31-piece Orchestra" JULY 20, 1930JULY 27, 1930AUGUST 3, 1930AUGUST 10, 1930AUGUST 17, 1930FOX Changes Management: MGM pictures to be shown along with Fox Studio picturesAUGUST 24, 1930 First Metro PictureVendors congratulate FOX on change of policyAUGUST 31, 1930SEPTEMBER 7, 1930SEPTEMBER 14, 1930SEPTEMBER 21, 1930SEPTEMBER 28, 1930 FOX announces "All Sound Policy," NO Stage show, NO Orchestra, NO Organ!Article explains that "Stage shows and Musical Presentations were cancelled by the New York Office"OCTOBER 5, 1930 Second week of NO STAGE SHOW!OCTOBER 12, 1930 Article explains that "All Sound Policy" was actually the result of a dispute with the American Federation of Musicians OCTOBER 12, 1930 Stage Shows Resume! But Conductor Enrico Leide and Organist Dwight Brown do not. OCTOBER 19, 1930 New Organist: Smilin' Al EvansOCTOBER 26, 1930NOVEMBER 2, 1930NOVEMBER 9, 1930 First Mention of Shriner's Use of FOXNOVEMBER 16, 1930NOVEMBER 23, 1930VEMBER 30, 1930DECEMBER 7, 1930 "$50,000 Stage show" DECEMBER 14, 1930DECEMBER 21, 1930DECEMBER 28, 1930 Conductor Enrido Leide Returns! JANUARY 4, 1931JANUARY 11, 1931JANUARY 18, 1931JANUARY 25, 1931FEBRUARY 1, 1931FEBRUARY 8, 1931FEBRUARY 15, 1931FEBRUARY 22, 1931MARCH 1, 1931MARCH 8, 1931"SOUTHERN IDEA" got a nice picture.
MARCH 15, 1931MARCH 22, 1931MARCH 29, 1931APRIL 5, 1931APRIL 12, 1931APRIL 19, 1931APRIL 26, 1931MAY 3, 1931MAY 10, 1931MAY 17, 1931MAY 24, 1931MAY 31, 1931JUNE 7, 1931JUNE 14, 1931JUNE 21, 1931The Program included the KIDDIE REVUE starring kids from the SCOTTISH RITE Hospital, sponsored by the SHRINERSJUNE 28, 1931JULY 5, 1931JULY 12, 1931JULY 19, 1931JULY 26, 1931AUGUST 2, 1931AUGUST 9, 1931AUGUST 16, 1931AUGUST 23, 1931AUGUST 30, 1931SEPTEMBER 6, 1931SEPTEMBER 13, 1931SEPTEMBER 20, 1921SEPTEMBER 27, 1931OCTOBER 4, 1931OCTOBER 11, 1931OCTOBER 18, 1931OCTOBER 25, 1931NOVEMBER 1, 1931NOVEMBER 8, 1931NOVEMBER 15, 1931 Second mention of SHRINER'S Use of TheatreNOVEMEBER 22, 1931NOVEMBER 29, 1931 First decent picture to play the FOX!DECEMBER 6, 1931DECEMBER 13, 1931DECEMBER 20, 1931DECEMBER 27, 1931 "Roxy Theatre" Idea Direct from the NEW YORK ROXY!JANUARY 3, 1932 "Second Anniversary Facts" JANUARY 10, 1932 "16 Sunkist Beauties!"JNAUARY 17, 1932JANUARY 24, 1932JANUARY 31, 1932FEBRUARY 7, 1932FEBRUARY 14, 1932FEBRUARY 20, 1932 The Unspeakable Picture "FREAKS" plays the FOX with the "HACIENDA" Idea...FEBRUARY 21, 1932 ...but "FREAKS" is pulled after its opening day and replaced by a very different Circus Picture!FEBRUARY 28, 1932MARCH 6, 1932MARCH 13, 1932SUNKIST BEAUTIES and man not worth naming outside Ponce de Leon exit doors located between the FOX Stage Entrance and the FOX colored entrance!MARCH 20, 1932MARCH 27, 1932APRIL 3, 1932APRIL 10, 1932APRIL 17, 1932APRIL 24, 1932
MAY 1, 1932 MAY 8, 1932MAY 15, 1932 This ad features a complete "rundown" of a typical Stage Show.May 22, 1932May 29, 1932JUNE 5, 1932JUNE 12, 1932 Mention made of SHRINE USE of FOX"KIDDIE REVUE" RETURNSJUNE 19, 1932 ARTHUR LAKE went on to to play Dagwood in B-pictures.JUNE 26, 1932 FOX CEASES OPERATION for Two Months
Constitution Film Editor Jones bemoans the sad event, which probably resulted in about 150 people losing their jobs, 100 connected with the stage shows locally, including the orchestra, the Beauties, and the Stagehands.JULY 30, 1932AUGUST 7, 1932

FOX will reopen, but without Stage Shows and with a new organist, Jimmy BeersAUGUST 12, 1932 NO STAGE SHOW!


FOR THE NEXT 37 WEEKS, THERE WERE NO STAGE SHOWS

ON DECEMBER 27, 1932, RADIO CITY MUSIC HALL OPENED ITS DOORS, BESTING THE FOX BOTH IN STAGE SIZE AND SIZE OF PIPE ORGAN.

APRIL 23, 1933 FANCHON & MARCO STAGE SHOWS TO RETURN AFTER TEN-MONTH HIATUS!APRIL 23, 1933
MEL RUICK TO RETURN; ENRICO LEIDE "PROMOTED" TO THEATRE MANAGERAPRIL 30, 1933
THE ORCHESTRA AND THE SUNKIST BEAUTIES (IN DIMINISHED NUMBER) RETURN MAY 7, 1933MAY 14, 1933

THE LAST "IDEA" WITH A NAME, HEREAFTER THEY WOULD BE TERMED STAGE SHOWS.MAY 21, 1933MAY 28, 1933JUNE 4, 1933JUNE 11, 1933FIFTH ANNUAL KIDDIE REVUE (3RD AT FOX)JUNE 18, 1933
NO DISPLAY AD APPEARED FOR THIS WEEK. ONLY THIS LISTINGFROM JUNE 25 UNTIL JULY 23, THERE WERE NEITHER DISPLAY ADS OR LISTINGS. THIS COULD BE THE RESULT OF THE FOX OWING MONEY TO THE NEWSPAPER. THUS WE MAY NEVER KNOW IN WHICH WEEK THE FINAL F&M STAGE SHOW PLAYED.

JULY 23, 1933 NO STAGE SHOWJULY 30, 1933
THE FOX CONTINUES ITS RAPID DECLINE WITH A SORT OF DOUBLE FEATURE
AUGUST 6, 1933
THIS AD LOOKS LIKE A "TRADE" WITH THE PAPER, FREE IN OTHER WORDS.
AUGUST 13, 1933
THE FOX AD THIS WEEK IS SMALLER THAN THE BUCKHEAD, A NEIGHBORHOOD HOUSEAUGUST 19, 1933
THE FOX HITS ROCK BOTTOM; MANAGER ENRICO LEIDE SUES HIS OWN THEATRE, PRESUMABLY FOR BACK WAGES
AUGUST 20, 1933
SMALLEST AD EVER, SHOWN AGAINST AD FOR GEORGIA (LATER ROXY) THEATREAUGUST 27, 1933
FOX AGAIN GOES DARK, TO REOPEN A WEEK LATERSEPTEMBER 3, 1933
FOX NOW UNDER THE CONTROL OF WILBY-KINCEY, LUCAS AND JENKINS, OR MOSQUE, INC., THE NAMES WERE INTERCHANGEABLE."ALL SOUND POLICY" THIS TIME SUSTAINS FOR THE NEXT 42 YEARS.

THE FOX STAGE WENT DARK.

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LISTING OF "IDEAS" WHICH PLAYED THE FOX, BY TITLE AND DATE.

3 BIG FIGURES 01/10/32
ABOUT TOWN 03/06/32
ACCORDION 04/27/30
AFRICAN 07/19/31
ALL AT SEA 03/13/32
AROUND THE WORLD 11/15/31
ART GALLERY 12/20/31
ART IN TAPS 05/11/30
ARTHUR LAKE 06/19/32
BABY SONGS 04/06/30
BEACH NIGHTS 12/25/29
BLACK AND GOLD 06/01/30
BLACK AND WHITE 04/10/32
BOB HALL 04/30/33
BOX O' CANDY 11/09/30
BROADWAY VENUSES 11/30/30
BROKEN DOLLS 10/25/31
BRUNETTES 10/19/30
BUSY BEE 11/23/30
CADETS 01/11/31
CARMEN-ESQUE 11/08/31
CARNIVAL 10/04/31
CARNIVAL RUSSE 06/15/30
CIRCUS DAYS 02/07/32
CITY SERVICE 11/16/30
COLUMNS 03/30/30
CONTRASTS 12/29/29
CORAL 08/17/30
COUNTRY CLUB 12/28/30
COZY CORNER 03/27/32
DANCE 05/31/31
DESERT 07/20/30
DOLL FOLLIES 04/12/31
DRAPES 03/09/30
DREAM HOUSE 02/14/32
ENCHANTMENT 04/19/31
ESPANOLA 05/10/31
EXOTIQUE 11/22/31
EYES 08/24/30
F&M STAGE SHOW 05/07/33
F&M STAGE SHOW 05/21/33
F&M STAGE SHOW 05/28/33
F&M STAGE SHOW 06/04/33
F&M STAGE SHOW 06/11/33
FAR EAST 05/04/30
FEMME FOLLIES 02/09/30
FIVE RACES 12/13/31
FOUNTAIN OF YOUTH 03/22/31
GARDENS 03/02/30
GAY VIENNA 04/17/32
GEMS & JAMS 02/08/31
GOBS OF JOY 03/01/31
GOLDEN WEST 08/02/31
GONDOLIERS 05/03/31
GOOD FELLOWS 11/02/30
GREEN DEVIL 01/25/31
GREETINGS 05/01/32
GYP-GYP-GYPSY 10/12/30
HACIENDA 02/20/32
HEADLINERS 07/12/31
HOLLYWOOD COLLEGIANS 01/04/31
HOLLYWOOD STUDIO GIRLS 03/23/30
HOT DOMINOES 06/29/30
HOT JAVA 02/28/32
ICY HOT 06/14/31
IDEA IN BLUE 01/18/31
IDEA IN GREEN 05/18/30
INDIAN 03/29/31
INTERNATIONAL 07/13/30
IVORY 07/06/30
JAZZ BUCCANEERS 01/19/30
JAZZ CINDERELLA 02/23/30
JAZZ TEMPLE 05/25/30
KING COTTON 05/14/33
KISSES 04/13/30
LA PLAZA 05/08/32
LET'S PRETEND 06/08/30
LIMEHOUSE NIGHTS 11/29/31
LOVE LETTERS 07/26/31
MANILA BOUND 08/03/30
MARBLE 09/14/30
MARCHES MILITAIRES 12/06/31
MICKEY MOUSE 09/05/31
MILKY WAY 10/26/30
MODERN MINSTRELS 03/20/32
MODES OF HOLLYWOOD 02/22/31
MONTMARTRE 04/03/32
MOONLIGHT REVELS 05/17/31
MOROCCAN 08/09/31
NEW YORKER 03/15/31
NORTH-SOUTH-EAST-WEST 11/01/31
NURSERY RHYMES 04/24/32
OLYMPIC GAMES 09/13/31
ON PARADE 01/24/32
ONCE UPON A TIME 10/18/31
OVERTURES 07/27/30
PARASOL 05/22/32
PEASANT 08/10/30
PEP 08/30/31
PROSPERITY 06/28/31
ROMANCE 12/14/30
ROSE GARDEN 12/07/30
ROXY THEATRE 12/27/31
RUSSIAN ART 09/20/31
SCREENLAND MELODIES 03/16/30
SEASONS 04/26/31
SEEING DOUBLE 12/21/30
SINGER MIDGETS 02/16/30
SKETCHES 01/03/32
SKIRTS 09/21/30
SLAVIQUE 06/12/32
SOCIETY CIRCUS 05/24/31
SOUTHERN 03/08/31
SPEED 01/12/30
STAGE DOOR 05/15/32
STITCH IN TIME 06/05/32
SUBMARINE 08/23/31
SUNSHINE 09/07/30
SWEET COOKIES 01/26/30
TALENT 08/16/31
THE GREAT RAYMOND 10/11/31
THRU THE GATES 01/05/30
TINYTPES 05/29/32
TOMORROW'S STARS 01/17/32
TOP O' THE WORLD 07/05/31
TOPICAL TUNES 06/07/31
TREES 08/31/30
TYPES 04/20/30
UNIFORMS 06/22/30
VACATION DAYS 01/31/32
VARIETIES 09/27/31
VAUDEVILLE ECHOES 06/21/31
VICTOR HERBERT 02/01/31
WATERMELON BLUES 02/02/30
WAY BACK WHEN 04/05/31
WILD AND WOOLLY 02/15/31