Ruth Kent interviews Bob Van Camp at the Fox organ console, 1963 "Today in Georgia" film.

http://www.youtube.com/watch?v=Ed_ruAAtZPE

BACKSTAGE AT THE FOX 1929

http://backstagefox1929.blogspot.com/

TEASER TIME! ATLANTA FOX THEATRE OFFICIAL WEBSITE WWW.FOXTHEATRE.ORG

WOW! WE GOT THE COVER! "CITY BUILDER," THE FIRST ATLANTA MAGAZINE, MARCH, 1928

GRATEFUL ACKNOWLEDGMENT IS MADE TO THE ANNE COX CHAMBERS, HONORARY FOX BOARD MEMBER, AND THE AJC TO REPRODUCE ARTICLES HEREIN!

THIS ATLANTA FOX THEATRE SITE, BETTER THAN WIKIPEDIA WAS CREATED BY BOB FOREMAN III IN THE 1970S. CONTACT BOB AT LOVETHATBOB@AOL.COM.

660 PEACHTREE STREET, EARLY 1930, MOTION PICTURE WORLD, MARCH, 1930.


NEWSPAPER CLIP-ART SLICK, CIRCA 1970, FROM ABC-SOUTHEASTERN THEATRES; ROXY (nee GEORGIA) DEMOLISHED IN EARLY 70'S; THE OTHER TWO LUCAS & JENKINS DOWNTOWN HOUSES, THE PARAMOUNT (nee HOWARD) AND THE CAPITOL WERE DEMOLISHED RESPECTIVELY IN THE 60'S AND LATE 40's. THE CAPITOL BUILDING STILL STANDS AS PART OF THE FORMER DAVISON'S DEPARTMENT STORE.

TWO EARLY POSTCARDS OF THE FOX-- TOP, AN ARCHITECTURAL RENDERING, SHOWING A DIFFERENT PEACHTREE STREET TREATMENT AND NO VERTICAL SIGN POSSIBLY THE THEATRE ENTRY WAS ON PONCE, THROUGH WHAT IS NOW THE VERY ELABORATE MAIN FOYER EXIT VESTIBULE; BOTTOM, AS BUILT.

THE ATLANTA FOX THEATRE IS ONE OF THE FEW REMAINING "SUPER-DELUXE" MOTION PICTURE PALACES. SHE OPENED ON CHRISTMAS DAY, 1929, TO A HOUSE OF 4,462


AS A MEMBER OF AN EXCLUSIVE RANK OF GIANTS, SECOND ONLY TO THE NEW YORK ROXY, ONE OF THE FIVE SUPER-DELUXE FOX THEATRES. ATLANTA, DETROIT AND ST. LOUIS SURVIVE; THE SAN FRANCISCO AND THE BROOKLYN ARE LONG GONE.

THE ATLANTA FOX DIFFERED IN TWO WAYS FROM THE OTHER FOX HOUSES: FIRST, SHE WAS BUILT AS PART OF A SHRINE TEMPLE, THE THEATRE SECTION DESIGNED IN COLLABORATION WITH THE WILLIAM FOX CHAIN (CHIEF AMONG HIS CONQUESTS THE 5,8O0-SEAT ROXY), THE CONDITION BEING BILL FOX WOULD TAKE A LONG-TERM LEASE ON THE BIG ROOM. DESIGNED BY VETERAN ATLANTA ARCHITECTS MAYRE, ALGER & VINOUR, THE EXQUISITELY CRAFTED LAYOUT OF THE THEATRE PORTION WAS ENGINEERED BY C. HOWARD CRANE, DESIGNER OF, AMONG MANY OTHERS, THE B'WAY MUSIC BOX THEATRE.

SECONDLY THE FOX DIFFERED IN STYLE, FOR THE ATLANTA WAS AN "ATMOSPHERIC HOUSE" WITH STARS AND CLOUDS ABOVE (AS OPPOSED TO THE OTHER "HARDTOPS"), AN IDEA STOLEN FROM ATMOSPHERIC ARCHITECT KING JOHN EBERSON, WHO IN FACT WAS "MISTAKENLY" LISTED AS THE THEATRE'S DESIGNER IN THE MAY, 1930 ARCHITECTURAL RECORD.

COMMENCING OPENING DAY IN 1929, THE FOX WAS A "PRESENTATION HOUSE" WITH A "COMBINATION POLICY" (TALKING PICTURES AND FANCHON & MARCO STAGE SHOWS), BUT AT THE BOTTOM OF THE DEPRESSION, FOX FILMS FELL INTO RECEIVERSHIP, AND LACKING THE NECESSARY LEASE MONIES, THE YAARAB SHRINE TEMPLE DEFAULTED ON MORTGAGE AND TAX PAYMENTS. THE $2.28 MILLION HOUSE (source: Atlanta History, summer, 1995) WAS AUCTIONED FOR $75,000 ON THE FULTON COUNTY COURT HOUSE STEPS IN DECEMBER, 1932.

SUBSEQUENTLY ACQUIRED IN 1933 BY LUCAS & JENKINS AT A COST OF $725,000, THE SOUTH'S LEADING FILM EXHIBITION CHAIN, THE FOX PROSPERED AS THEIR FLAGSHIP HOUSE AND UNDER L&J'S GUIDANCE, FOR THE NEXT THIRTY-FIVE YEARS, THE FOX WAS THE SINE QUA NON AMONG SOUTHERN THEATRES, PLAYING THE VERY BEST PRODUCT OF ALL STUDIOS, PRIMARILY FILM FARE FOR THE FAMILY. "SONG OF THE SOUTH" DEBUTED THERE IN 1946, AND THE FOX WAS FOR TWO DECADES HOST TO THE ONE WEEK STAND OF THE PRESTIGIOUS METROPOLITAN OPERA SPRING TOUR.

BY THE EARLY 70'S, THE FOX WAS REDUCED TO SCREENING POORLY-ATTENDED "BLAXPLOITATION" FLICKS AND, IN 1975, SLATED FOR CERTAIN DEMOLITION, THIS MAGNIFICENT STRUCTURE WAS SAVED AT THE ELEVENTH HOUR BY CONCERNED CITIZENS IN THE FORM OF ATLANTA LANDMARKS, INC., HER CURRENT OWNER.

THE FOX HAS SINCE 1975 BEEN LISTED AMONG THE TOP-GROSSING LEGITIMATE THEATRES IN THE WORLD! (photo by Author, load-out of WICKED, November, 2008)

FOR A MUCH MORE DETAILED HISTORY AND DESCRIPTION, SEE CHAPTER 13.

PRE-OPENING ADVERT BLTZ

Commencing 31 days before the Christmas opening, the FOX began their ad blitz. Here is the complete series. November 24, 1929 November 28, 1929 December 1, 1929 December 8, 1929 December 9, 1929 December 10, 1929 December 11, 1929 December 12, 1929 December 13, 1929 December 15, 1929 December 16, 1929 December 17, 1929 December 18, 1929 December 19, 1929 December 20, 1929 December 22, 1929
December 22, 1929
December 22, 1929
December 23, 1929
December 24, 1929 December 24, 1929 December 25, 1929 December 26, 1929

1976 SECURITY ROUTE THROUGH ALL 285 ROOMS

THE RAISON D'ETRE BEHIND MY WRITING THIS DOCUMENT FOR TED STEVENS WAS THAT WE HAD HIRED FREE-LANCE SECURITY GUARDS, TO MAN THE FRONT DOOR. THUS THE FIRST THREE PAGES EXPLAIN ONE'S DUTIES. br />
PAGE -ii- DUTIES, CONT'D.

PAGE -iii- DUTIES, CONT'D.

PAGE -1- TOUR OF DUTY, COMMENCING AT THE MAIN FOYER, AND DOWN TO THE LOWER LOUNGES

PAGE -2- UP, INTO THE ORCH SEATING, STAGE, BACK TO HOUSE

PAGE -3- SWEEP OF BALCONIES, STARTING AT MEZZANINE FOYER

PAGE -4- FROM MAIN FOYER, TO THE EGYPTIAN BALLROOM AND GRAND SALON

PAGE -5- FROM SHRINE SECTION, DOWN INTO FRONT-OF-HOUSE THEATRE BASEMENTS

PAGE -6- THEATRE BASEMENTS, CONT'D, INTO STAGE RIGHT DRESSING ROOM TOWER

PAGE -7- THEATRE BASEMENTS (BENEATH THE STAGE), DOWN TO THE SUB-BASEMENT, UP TO THE STAGE RIGHT SHRINE TOWER

PAGE -8- THEATRE EXTERIOR


TYPED BY THE LOVELY SUE LIPOMA, TED STEVENS' FIRST SECRETARY.

ATLANTA GEORGIAN SUNDAY-AMERICAN [HEARST] SPREAD, 12/22/29








ATLANTA MUSIC CLUB AT THE FOX